California Privacy Notice (CCPA/CPRA Supplemental Policy)
This California Privacy Notice supplements the information contained in our general [Privacy Policy] and applies solely to California residents ("consumers" or "you") in accordance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). This policy describes your rights, how to exercise them, and how we collect, use, and share personal information.
1. Categories of Personal Information We Collect
We may collect the following categories of personal information from real estate professionals and their clients:
| Category | Examples | Collected |
| Identifiers | Full name, email address, phone number, IP address, mailing address | Yes |
| Customer Records | Property address, financial information, or preferences submitted in a lead form | Yes |
| Commercial Information | Services requested or purchased, interest in home-related services | Yes |
| Internet Activity | Browsing history, IP address, site interaction, cookies | Yes |
| Geolocation | Approximate location based on IP or address submitted | Yes |
| Professional Information | Realtor license number, firm name, brokerage | Yes |
| Sensitive Personal Info | Consent records, communication preferences, home financing status | Yes |
We do not collect biometric, education, or government ID numbers, and we do not knowingly collect personal information from children under 16.
2. How We Use Personal Information
We use the categories of personal information listed above for the following purposes:
- To provide services to your client;
- To facilitate communication between real estate professionals and third-party providers;
- To improve user experience and website performance;
- To comply with legal obligations;
- For internal business analytics and service development.
We do not use or disclose sensitive personal information for any purpose other than those allowed by CPRA (e.g., providing requested services, detecting security incidents, maintaining systems, etc.).
3. Disclosure of Personal Information
In the past 12 months, we have disclosed personal information to the following categories of third parties:
- Service providers (e.g., mortgage lenders, home service professionals);
- Technology and analytics vendors;
- Legal or regulatory authorities as required by law.
We do not sell your personal information, and we do not share it for cross-context behavioral advertising.
4. Your California Privacy Rights
As a California resident, you have the following rights:
a. Right to Know
You may request that we disclose:
- The categories and specific pieces of personal information weโve collected about you;
- The categories of sources from which the information is collected;
- The purpose for collecting or sharing information;
- The categories of third parties with whom we share information.
b. Right to Delete
You may request deletion of your personal information, subject to exceptions such as:
- Completing a transaction or providing a requested service;
- Detecting security incidents;
- Legal compliance.
c. Right to Correct
You may request that we correct any inaccurate personal information we maintain about you.
d. Right to Opt-Out of Sale or Sharing
We do not sell or share personal information in the manner defined under the CCPA/CPRA. Therefore, no opt-out mechanism is currently required.
e. Right to Limit Use of Sensitive Personal Information
We only use sensitive personal info for permitted business purposes. Therefore, no opt-out mechanism is required.
f. Right to Non-Discrimination
We will not deny services, charge different prices, or provide a different level of service if you exercise your rights under CCPA.
5. How to Exercise Your Rights
You (or your authorized agent) may submit a request by:
๐ง Email: [email protected]
๐ Phone: 800-900-7875
To verify your request, we may ask for additional information such as your name, email, and any identifying data submitted previously. If you are acting on someoneโs behalf, you must provide documentation (e.g., signed permission or legal authority).
6. Retention of Personal Information
We retain personal information only as long as necessary for the purposes for which it was collected, or as required by law. Retention periods vary depending on the type of information and applicable regulations.
7. Changes to This Notice
We may update this CCPA/CPRA Supplemental Notice from time to time. Any changes will be reflected with an updated "Last Updated" date at the top of this page.
8. Contact Us
If you have questions or concerns about this notice or your personal information, please contact:
๐ง [email protected]
๐ 230 Northgate St., #470, Lake Forest, Il 60045
๐ 800-900-7875